100%(2)2 out of 2 people found this document helpful
This preview shows page 22 - 26 out of 26 pages.
Marketing, Assessment No.1Page 22v1.1, Last updated on 22/09/2019 by MM
T-1.8.1SOURCES AND REFERENCES USED IN THE E-MARKETING PLAN1.Blogs: Short for Web logs: online journals, the most known and fastest-growing category of Web 2.0 applications. Blogs are often combined with Podcasts, that is, digital audio or video that can be streamed or downloaded to portable devices. Examples: , , 2.Social networks: applications allowing users to build personal websites accessible to other users for exchange of personal content and communication. Examples: , , , 3.(Content) Communities: Websites organising and sharing particular types of content. Examples are applications of Video sharing: , , , Photos sharing: , Social Bookmarking , and publicly edited Encyclopedias , 4.Forums/bulleting boards: sites for exchanging ideas and information usually around special interests Examples: , , .5.Content aggregators: applications allowing users to fully customise the web content they wish to access. These sites make use of a technique known as Real Simple Syndication or Rich Site Summary (RSS). Examples , , 6.HitWise.com, in a study published in April 2007, calculates the participation of Web 2.0 to the top participatory websites to be 12.28 per cent, a 668 per cent increase compared to two years ago.7.Marketingvox.com, 28 March 2007.8.RSS stands for Rich Site Summary. This technology allows web users to easily customise and access websites of interest.Marketing, Assessment No.1Page 23v1.1, Last updated on 22/09/2019 by MM
T-1.8.1APPENDIXInclude any attachments, facts, figures, pictures, diagrams, brochures, web screenshots, etc that you have discussed in your plan and may relate to explain the e-marketing plan more clearly.Marketing, Assessment No.1Page 24v1.1, Last updated on 22/09/2019 by MM
T-1.8.1Marketing, Assessment No.1Page 25v1.1, Last updated on 22/09/2019 by MM
T-1.8.1LINKS TO TEMPLATESGantt-Chart or Schedule templatesBudget & Costing templates