Innovated day in and day out they tried to reduce

innovated day-in and day-out. They tried to reduce their costs by creating a CD, which served
the purpose of a catalogue, which again was hard to modify, and so they decided to put an
end to these, and launched an e-store.
e) E-tailing:
A website was launched in 1999 to the international markets. Later in the year 2002 they
launched an e-store exposing their products nationally and internationally.
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f) Micromarketing:
By focusing on satisfying their corporate clients, Jafferjee's is involved in designing unique
and tailored products to facilitate their needs and requirements. They also provide their
individual customers the choice of getting their purchases personalized by embossing their
names in different styles. It has been noted by all retailers that the single most important
differentiating factor in today's organized retailing is micromarketing. Therefore, Jafferjee's
strives to know its customer better and better.
SWOT ANALYSIS:
A. STRENGTHS:
 Jafferjee’s is known for traditional touch in their products plus a modern touch helps it
to gain its customers attention.
 It has a wide variety of products ranging from women category to gents to all and
sundry category to business category.
 Well established name in the country. And a renowned name in international markets.
 Experience of market in diverse culture.
 Market leader in the leather products.
B. WEAKNESSES:
 Minimal advertising.
 Prices too high
 Most of the Pakistani people are unaware about the brand.
 High end quality retailer – so it will be appealing to those who are willing to spend.
C. OPPORTUNITIES:
 Scarcity of good quality branded leather goods in the country.
 Fast growing demands from Asian Markets.
 They need to bring their brand to other metropolitan cities of Pakistan. Plus
internationally they should setup more outlets – to become a multinational brand.
 Jafferjee’s need to onboard well known designers – local or international to strengthen
the brand image.
D. THREATS:
 Economic conditions are not welcoming with increased cost of petroleum products,
shortage of electricity and water. This not only increase their cost but also reduces
their profit margins.
 The competition in the leather product category is increasing with new entrants in the
local market.
 Upper class people switching to international brands.
 Luxury brands get copied a lot .
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COMPETITOR ANALYSIS
COMPETITORS:
1) Hub 2) Traditions Leather
ABOUT HUB LEATHERS:
HUB was launched in 2001 as a retailer of premium quality leather goods. It now has a full-
fledged luxury and lifestyle brand portfolio with a growing retail presence in 5 major cities
across Pakistan. HUB is operated as an independent entity under the banner of MIMA
GROUP, a leading group of companies of Pakistan with a vertically integrated presence in the
leather & textile manufacturing sectors, tracing its foundation back to the 1900s. We put a
high premium on design and attention to detail with the aid of a skilled & motivated team of
experts and technological support. This professionally managed company is sensitive to the