Outsourcing and market entry strategies Connect Perform Place the letter next

Outsourcing and market entry strategies connect

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6. Outsourcing and market entry strategies (Connect, Perform) Place the letter next to each description in the space next to the market entry strategy described. Answer Market Entry Strategy Description A C C Exporting A. Jaguar Land Rover entered the Chinese market with the help of Chery Automotive, a Chinese automaker. Chery will help Jaguar Land Rover develop models tailored to the Chinese market. B B Outsourcing B. Nike products are sold in many countries throughout the world. Nike manufactures their shoes in China and Vietnam. A A Partnership C. An artisanal chocolate company in Boston has a large number of Irish customers who purchase the chocolates to send to family and friends in Ireland. One of the customers has a brother in Dublin, Ireland that would like to sell the chocolates in his small gift shop. Points: 1 / 1 Close Explanation Explanation: Exporting Outsourcing Partnership C: Exporting An artisanal chocolate company in Boston has a large number of Irish customers who purchase the chocolates to send to family and friends in Ireland. One of the customers has a brother in Dublin, Ireland that would like to sell the chocolates in his small gift shop. Explanation Exporting involves a company selling a product in a foreign country while maintaining the production facilities in their home country. Exporting is a low risk and relatively low cost way for companies to sell their products abroad. This artisanal chocolate company is exporting their products to Ireland. B: Outsourcing Nike products are sold in many countries throughout the world. Nike manufactures their shoes in China and Vietnam. Explanation Outsourcing or offshoring occurs when a company moves a division of labor to another country. Many companies choose to outsource manufacturing to China where labor is less expensive. The internet and lower telecommunications costs have allowed companies to outsource higher levels of work, such as software development, as well. Nike outsources their manufacturing to other countries. A: Partnership
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Jaguar Land Rover entered the Chinese market with the help of Chery Automotive, a Chinese automaker. Chery will help Jaguar Land Rover develop models tailored to the Chinese market. Explanation A partnership is often the fastest, least risky, and cheapest way to sell products internationally. A joint venture is a type of partnership in which a company shares costs and risks with another company in the host country. Jaguar Land Rover and Chery Automotive formed a joint venture which shows Jaguar Land Rover’s commitment to selling cars in the Chinese market. Suppose you are a manager for a multinational company that produces a variety of beauty products. Heartland Company was founded in 1942 and began making shampoo and soap products. Heartland, headquartered in St. Louis, Missouri, now sells hair care, soap, and makeup products in 22 countries across the globe. Heartland holds the majority market share in the U.S. and is largely regarded as a trend-leader in hair and beauty products. As the Global Brand Vice President, you have been tasked with taking the brand to Brazil, considered to be a large cosmetics market in the next few years. The Brazilian cosmetics and hair care market is largely dominated by Belleza who currently
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