receive a superior quality of higher education. Industrial development is increasing significantly in Abu Dhabi, in fields such as aerospace, healthcare, renewable energy sources and utilities. The development of these industries has led to demand for various skilled individuals in these fields. Considering this demand, various institutions have been established to fulfil the demand created by these industries, and the government has paced its educational development plan and is working towards developing universities and institutions of the highest standard in Abu Dhabi. These institutions are providing an excellent quality of education with the help of their internal infrastructures and through other means. The students are attracted to the institutions that are providing the best educational quality and therefore, there is a constant drive to provide better quality. This drive for constantly upgrading the quality of education has created an intense atmosphere of competition among these institutions. Let us take a look at the various institutions and their competitive advantages. The first competitor is New York University Abu Dhabi (NYUAD), which was established in 2010. NYU is a private university engaged in research, scholarship and cultural activities. It offers programs in the arts, humanities, social sciences, sciences and engineering. It provides creative scholarships and opportunities to conduct research in the major disciplines, in multidisciplinary subjects and in areas of global significance. 11
The competitive advantage of NYUAD is that it is the first comprehensive liberal arts and science campus in the Middle East to be operated by a major American research university. NYUAD is a part of a global network formed by NYU, which has three main hubs, of which Abu Dhabi is one, and 14 different academic centres around the world. Students of NYUAD have the opportunity of connecting with all of these geographically scattered centres (for more information, visit ). New York Institute of Technology (NYIT) is a private institution with campuses situated around the world offering higher education programs. It has 13,000 students scattered across different areas, such as North America, China and the Middle East. It also provides courses online. NYIT was established in 1955, and since then it has followed a goal of providing career-oriented professional education and application-oriented research. It provides courses in various fields, such as architecture and design, the arts and sciences, education, engineering and computing, sciences, health, management and osteopathic medicine (For more information, visit ). Abu Dhabi University was set up in September 2003 with the aim of providing quality education and applied research that is conducive to the economic and social development of the region and the world. It offers a range of undergraduate and postgraduate degrees based on the American model of education and the British system of post-secondary education. Its programs can be divided into three categories, namely, the College of Arts and Science, the College of Business Administration, and the College of Engineering. All the university programs have received
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