2.Not agree. They are different companies in different countries at different time. 2008-2009 globe financial may affect current result There could be a great variation for impact on revenue in 16 years in different countries. the business cannot just make their mind based on other marketing research result, they would also need to look at their own company sales data, customer complaints and competitors price data (KFC) within Australia. After weighting the pros and cons data shows, if the secondary data strongly shows that increasing price could be a good choice, then business can then make their mind. 3.Volkswagen has the least searching times. Minimum research time is 5 and the max research time is 16. The total trend is flat.
Honda keeps highest research time on January 2004. The research time fluctuates greatly until May in 2010 and became stable. The mini research is 40 and the max research is 83. Toyota has the same highest research time. The mini research time is 67 and the max research time is 98, which is almost 10 times much more than that in Volkswagen . The research time fluctuate with a trend of increasing. Overall, Volkswagen is not performing well in Australian market. Honda seems to lose interesting for Australian consumers. Toyota is the most popular companies in the three. Through the trend, I can infer that the decrease interest of Honda car brand must has some reasons, as it dropped significantly. This may need Honda market department who in change of Australia to pay more attention on their performance, to see if they need more advertisement to expose the brand to customers, or they may need to change market strategies to bring back the Honda sales. 4. Syndicated Research: Marketing research that is conducted not for a specific client but with a group of companies in mind. Examples: national soft drinks sales data; consumer sentiment
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