First International Cricket Council Cricket World Cup held 1976 First Paralympic Winter Games held in Örnsköldsvik, Sweden 1987 First Rugby Union World Cup held 1989 Hillsborough Stadium disaster claimed 96 lives during soccer match in England 1991 First Women’s FIFA World Cup held 2006 Inaugural World Baseball Classic held 2013 UEFA banned Turkish clubs, Fenerbahce and Besiktas, for three years from Champions League over match fixing 2014 IOC changed the Olympic Games bidding process as part of the Agenda 2020 2015 754
Canada hosted the 7th FIFA Women’s World Cup 2017 Special Olympics World Winter Games held in Graz and Schladming, Austria Erzurum, Turkey hosted the European Youth Olympic Winter Festival Deals were reached for Paris and Los Angeles to host the 2024 and 2028 Olympic and Paralympic Games, respectively 2018 XXIII Olympic Winter Games held in PyeongChang, South Korea With 12 city-based teams around the world (e.g., Seoul, Shanghai, London, Boston), the esports league, Overwatch League, held its first regular season Learning Objectives Explain factors one might consider when defining international sport. Identify five key changes that have resulted in the expansion of international sport. Discuss three factors that have redefined international sport during the first quarter of the 21st century. Explain how advances in recruitment of athletes and marketing of teams and events have affected international sport. Identify nations with emerging economies that are attractive hosts for international sport competitions. Discuss the influence of governance on international sport. Discuss current issues that affect female athletes and sports internationally. Discuss current issues related to environmental sustainability and the Olympic Games. Identify skills, experiences, and competencies that help aspiring international sport managers prepare for the job market. Key Terms environmental sustainability European Union (EU) General Agreement on Tariffs and Trade (GATT) International Olympic Committee (IOC) 755
International Paralympic Committee (IPC) match fixing North American Free Trade Agreement (NAFTA) spot fixing Title IX Youth Olympic Games (YOG) During the latter part of the 20th century, a number of events, companies, teams, and personalities transcended the isolation and limitations of regional and national recognition to become international sport brands across a broad cross section of cultures, religions, and locations around the globe. International events in this category include America’s Cup, the Solheim Cup, the Ryder Cup, the FIFA World Cup, the Tour de France, the Rugby World Cup, the YOG, FISU Universiades and University World Championships, and the Olympic and Paralympic Summer and Winter Games. Professional leagues such as the NBA, the English Premier League, and the International Premier League are also global brands. Similarly, athletic apparel and shoe companies (e.g., Nike, adidas, Puma) and sport teams (e.g., Manchester United, Real Madrid, New York Yankees) share a high degree of global brand recognition. Like actors and musicians, athletes such as Novak Djokovic,
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- Fall '19
- Management, National Collegiate Athletic Association