First International Cricket Council Cricket World Cup held
1976
First Paralympic Winter Games held in Örnsköldsvik, Sweden
1987
First Rugby Union World Cup held
1989
Hillsborough Stadium disaster claimed 96 lives during soccer match in
England
1991
First Women’s FIFA World Cup held
2006
Inaugural World Baseball Classic held
2013
UEFA banned Turkish clubs, Fenerbahce and Besiktas, for three years from
Champions League over match fixing
2014
IOC changed the Olympic Games bidding process as part of the Agenda
2020
2015
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Canada hosted the 7th FIFA Women’s World Cup
2017
Special Olympics World Winter Games held in Graz and Schladming,
Austria
Erzurum, Turkey hosted the European Youth Olympic Winter Festival
Deals were reached for Paris and Los Angeles to host the 2024 and 2028
Olympic and Paralympic Games, respectively
2018
XXIII Olympic Winter Games held in PyeongChang, South Korea
With 12 city-based teams around the world (e.g., Seoul, Shanghai, London,
Boston), the esports league, Overwatch League, held its first regular season
Learning Objectives
Explain factors one might consider when defining international sport.
Identify five key changes that have resulted in the expansion of international
sport.
Discuss three factors that have redefined international sport during the first
quarter of the 21st century.
Explain how advances in recruitment of athletes and marketing of teams and
events have affected international sport.
Identify nations with emerging economies that are attractive hosts for
international sport competitions.
Discuss the influence of governance on international sport.
Discuss current issues that affect female athletes and sports internationally.
Discuss current issues related to environmental sustainability and the
Olympic Games.
Identify skills, experiences, and competencies that help aspiring international
sport managers prepare for the job market.
Key Terms
environmental sustainability
European Union (EU)
General Agreement on Tariffs and Trade (GATT)
International Olympic Committee (IOC)
755

International Paralympic Committee (IPC)
match fixing
North American Free Trade Agreement (NAFTA)
spot fixing
Title IX
Youth Olympic Games (YOG)
During the latter part of the 20th century, a number of events, companies, teams, and
personalities transcended the isolation and limitations of regional and national recognition
to become international sport brands across a broad cross section of cultures, religions, and
locations around the globe. International events in this category include America’s Cup, the
Solheim Cup, the Ryder Cup, the FIFA World Cup, the Tour de France, the Rugby World
Cup, the YOG, FISU Universiades and University World Championships, and the
Olympic and Paralympic Summer and Winter Games. Professional leagues such as the
NBA, the English Premier League, and the International Premier League are also global
brands. Similarly, athletic apparel and shoe companies (e.g., Nike, adidas, Puma) and sport
teams (e.g., Manchester United, Real Madrid, New York Yankees) share a high degree of
global brand recognition. Like actors and musicians, athletes such as Novak Djokovic,


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- Fall '19
- Management, National Collegiate Athletic Association