Q8112 culture research.edited.docx

Tong x 2006 creation of brand equity in the chinese

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TONG, X., 2006. CREATION OF BRAND EQUITY IN THE CHINESE CLOTHING MARKET. The University of Missouri-Columbia, 2(1), pp. 35-144. Ha, C. D., 2016. Fashionable styles and information sources: an exploratory study of Hangzhou, China. The fashion study journal, 3(5), pp. 154-188. Macedo, M. L. d., 2015. The Evolution of Streetwear: The newfound reality of Streetwear and its luxury-like management. Portuguese catholic university, 2(2), pp. 12-65. O’kwu, I. E. & Imoko, I. B., 2017. Primary Sources of Data and Secondary Sources of Data. BENUE STATE UNIVERSITY, MAKURDI, 2(1), pp. 11-45. Rajendran, M., 2012. The Development of Streetwear and the Role Of New York City, London, and Supreme NY. Theses and dissertations., 4(6), pp. 43-55. Sengupta, A., 2014. Brand Analyses of Global Brands Versus Local Brand in the Indian Apparel Consumer Market. Retailing and tourism management journal, 6(2), pp. 101-122.
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Tao, Y., 2014. How A Small Fashion Brand Survives In The Chinese Market?. Business development strategy journal, 4(1), pp. 33-68. Wang, Q. & Shen, D., 2017. An exploration of US-made clothing in China. Journal of Fashion Marketing and Management, 21(2), pp. 247-261. Yang, G., 2011. Consumer Buying Behavior in Chinese Clothing Market. Tampere University of Applied Sciences, 7(4), pp. 12-33. Appendices 1 Research Schedule
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  • Spring '10
  • MEEDEN,G
  • Brand, Qualitative Research

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