From these findings by idc the pwc realized that

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findings by IDC, the PwC realized that their brand was weak. The same situation produced an opportunity for the company for improvement and consequently, investments were made in the next 12 months on strategic marketing to ensure the company services were well known to potential customers through marketing repositioning to make the firm unique. Over the next decade, PwC has repositioned itself through successful brand and in 2018 PwC is the holds the number one most valuable brand. This is a clear indication that the PwC corporate management
STRATEGIC ANALYSIS 9makes the most appropriate decisions for their business as well try to diversify and maximize profits from the diverse services they offer. Question five: The nature of the Company’s Business-level Strategy (Three generic Strategies)Firms position within it industry determines whether firms profits margins are above or below. Firms have two basic types of competitive advantages are differentiation and a low cost. For a firm to achieve above average profitability in this competitive industry is through differentiation, cost leadership, and focus. I.PwC and Cost transformationPwC has adopted cost transformation approach that states ‘Fit for Growth’. According to PwC, the success of any business largely depends on competitive capabilities. Cost transformation starts by aligning costs to strategy as well as diversifying investments. To stay afloat and forge competitive advantage in this difficult economic time, PwC’s adopted an offer where the company designed catalyst solution that involved working with customer’s to managers teams to identify cost reduction opportunity. To further benefit from cost leadership, itis important for the company to put more investment in areas where there is sufficient return. TheWall Street (2018) indicates that large chunk of profits of the big four since 2012 comes from consultancy and advisory rose by 44% after 5 years while auditing revenues increased by 3% in the same period. The revenues generated from consulting were $56B up from $39B while traditional auditing services which in the same period remained $47B. As such, PwC has expanded their added investment in the consultancy and advisory subsidiary services to achieve anticipated growth.
STRATEGIC ANALYSIS 10ii.DifferentiationCurrently being the most valuable brand at $22B in the world, PwC is miles ahead of its competitors through the gap are slowly closing on. The journey to the top of the world has not been easy since PwC had to design ways to remain unique. According to IDC MarketScape report (2014) found out that clients indicate they preferred PwC since they are better than their peers through the maximization of the value of the given project as well as well integrating the clients with the project and this leaves the customer satisfied and loyal to the brand. IDC certify that PwC makes decision derived from testing, data and learning alongside the involvement of stakeholders.

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