AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 08-04 Develop a market-product grid to identify a
target market and recommend resulting marketing actions.
Level of Difficulty: 2 Medium
Topic: Competitive Environment
Question 16
1.5 out of 1.5 points
Head-to-head positioning requires a product to
Selected
Answer:
compete with competitors on similar product attributes in the
same market.
Response
Feedback:
correct
MC Qu. 156 Head-to-head positioning requires a product ...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 08-05 Explain how marketing managers position
products in the marketplace.
Level of Difficulty: 2 Medium
Topic: Positioning
Question 17
1.5 out of 1.5 points
Which of the following is
not
a criterion that would support forming market segments?
Selected
Answer:
The cost to reach the segment exceeds the
expected returns.
Response
Feedback:
correct
MC Qu. 72 Which of the following is not a criterion th...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 08-02 Identify the five steps involved in
segmenting and targeting markets.
Level of Difficulty: 2 Medium
Topic: Steps in Market Segmentation
Question 18
1.5 out of 1.5 points
Which of the following is an example of a multiple products, multiple market segments
strategy?
Selected
Answer:
Betty Crocker carries one line of cake mixes for people with conventional
ovens and another line of cake mixes for people with microwave ovens.
Response
Feedback:
correct
MC Qu. 41 Which of the following is an example of a mu...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 08-01 Explain what market segmentation is and
when to use it.
Level of Difficulty: 3 Hard
Topic: Methods of Market Segmentation
Question 19
1.5 out of 1.5 points
All of the following are criteria used for selecting target market segments
except
which?
Selected
Answer:
simplicity and cost of assigning potential buyers to
segments
Response
Feedback:
correct
MC Qu. 134 All of the following are criteria used for s...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 08-04 Develop a market-product grid to identify a
target market and recommend resulting marketing actions.
Level of Difficulty: 2 Medium
Topic: Target Markets
Question 20
1.5 out of 1.5 points
Usage rate is
Selected
Answer:
quantity consumed or patronage (store visits) during a
specific period.
Response
Feedback:
correct
MC Qu. 107 Usage rate is
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 08-03 Recognize the bases used to segment
consumer and organizational (business) markets.
Level of Difficulty: 1 Easy
Topic: Methods of Market Segmentation
Question 21
1.5 out of 1.5 points
Services can be classified by their method of delivery. Services such as
management consulting, plumbing, and cleaning are considered
Selected
Answer:
people-based services.
