The planner also needs to calculate if the additional revenue from new flights or new connection is sufficiently more than to offset the cost of additional personnel and the presence of the right type of ground equipment such as aircraft starter units, baggage vehicles, cargo conveyors, forklifts, tow tractors and such.IV.Marketing Factors. Marketing factors are numerous and complex. Before scheduling a flight, the planner needs to take into consideration market size, trip length, time zones involved, and proximity of the airport to the market served. scheduling is a vital and complex function that cuts across every aspect of an airline operation. It is so vital, in fact, that scheduling is performed by top management collectively. With the exception of some of the major carriers, which include scheduling as part of the
LONG GOOSE AIRLINES5corporate economic planning administration, most scheduling departments are under the marketing administration because of the overriding importance of service to the public (Wensveed, 2011).
LONG GOOSE AIRLINES6ReferencesSchlick, C. (2013). How do airlines set prices?. FlightFox. Retrieved from tradecraft/how-do-airlines-set-pricesPROLOGIS.com. (2014). Network Strategy and Scheduling. Retrieved from Wensveed, J. G. (2011). Air transportation a Management Perspective(7th ed.). Burlington, VT: Ashgate Publishing Company.
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- Fall '16
- Kelly Lawton
- Low-cost carrier, Long Goose Airlines