You decided that managers in tuatara will have the

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You decided that managers in Tuatara will have the ability to determine competitive strategyin consultation with Holden Evan. This was the optimal choice. Local managers will have the ability to be flexible, to respond quickly to local market demand and customers’ needs. This is also a good choice because it aligns with the Tuatara business culture.Speaking TuataranHow important is it for Holden Evan managers to be fluent in Tuataran and knowledgeable about Tuataran culture?YOU CHOSE OPTION 1Very important, as communication with Holden Evan's Tuataran partners will be frequent anddetailed, and knowledge of Tuataran culture will be important.
You decided that it was very important for Holden Evan managers to be fluent in Tuataran and be knowledgeable about Tuataran culture. This was the right choice for the strategy you chose, since Holden Evan managers will be working closely with their Tuataran partners.The Tuataran MarketWhat segment of Tuataran society should Holden Evan market to?YOU CHOSE OPTION 2Urban Tuatarans, due to their fascination with foreign beauty productsYou planned to market to urban Tuatarans. This was the optimal choice. Urban Tuatarans are fascinated by foreign beauty products and make a much more likely market than tribal Tuatarans, who have their own traditions and would not be interested in Holden Evan’s products.Rival CompanyA rival startup company in Tuatara begins marketing beauty products, with both the product and the marketing campaign designed specifically to appeal to tribal Tuatarans. The Tuataran plant manager, empowered by Holden Evan, is able to respond quickly by adaptingHolden Evan products to appeal to Tuatarans' sense of national and cultural pride. The expansion to Tuatara is considered a success for Holden Evan and the Tuatarans alike.

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