* how do biological theory, evolutionary theory, psychological theories, and sociological theories differ in their approaches to studying sex? here you don’t need to know specifics(ex: you don’t need to know the specifics of psychoanalytical theory versus behaviorism),just know, for ex, how a psychologist and a sociologist would approach the study of sex differently . . .Biological theory:studies how the mechanisms of reproduction & looks at sexual arousal & response (looks how the body acts)Evolutionary theory: says men are naturally sexually aggressive (men wantto have sex w/ as many ppl as they can). Says women are more sexually conservative (more so because theyre able to have children)Psychological theories: sexual behavior all ppl have biologically based sex drives-Humans have erogenous zones (parts of the body that get you sexually aroused, but you don't necessarily see them as sexually parts) (Ex: ears, neck, shoulders, etc)Behaviorism-focuses on rewards and punishmentsSociological theories: cultural beliefs focus on how cultural institutions and beliefs affect people's sexual behavior and people's sense of moralityinvestigating sexuality* what is a case study, and what are its advantages and limitations?the researcher explores individual cases to formulate general hypotheses –ex: Freud would study hysteria in only one patient, because he didn’t have several patients with similar complaints – problem: this method does not allow researchers to generalize to the general public because the sample is extremely small –however, the case study method may generate hypotheses that can lead to larger, generalizable studies* what are advantages and limitations of surveys and interviews in studying sex?the researcher uses questionnaire to identify the attitudes, knowledge, or behavior of large samples –advantage: large sample; participant may share sensitive, personal info on questionnaire because s/he is anonymous –problem: since surveys are multiple choice/fixed choice questions, the level of the data can be superficial, so some researchers prefer to use instead (or in addition to) interviews –advantage of interviews is that the data is more detailed and in-depth;problem is that the participant may be too embarrassed to reveal personal info in an interview bc s/he is not anonymousKinsey: refer to movie^ why is Kinsey often referred to as the most influential sex researcher of the 20thCentury?