Yong li lphi to be treated with respect and to be

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§ Yong Li- LP/HI: § To be treated with respect and to be included as one of the team members. § Expects his opinions about projects to be taken into account. § Wants to preserve the achieved guanxi with Chinese business owners and local computer engineers. § To continue working on projects assigned without interruption after investing time into project research.
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Stakeholder expectations § Chinese Government- HP/LI: § Expects Intel to adhere to Chinese organizational laws and regulations. § Fair treatment of national employees. § To pay any applicable taxes and or corporate fees of entry into China. § Intel Employees- LP/HI: § Expect Intel to provide a safe place to work. § To be considered when corporate makes important decisions that may affect not only company revenues and growth but also affect employees. § Intel Customers- LP/HI: § Expect quality products at reasonable prices. § To be able to use Intel products in different devices not just limited to computers. § Intel- USA- HP/HI: § Expects Intel (PRC) division to push Intel brand into Chinese markets. § Expects new Chinese division to provide quality products while respecting different eastern ways of doing business. Ex. guanxi- Chinese basis for business meaning “relationship.” § To establish successful relationships with local Chinese microprocessor engineers and other computer technicians.
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SWOT § Strengths (Internal) § Although sales have dropped Intel still is dominant in the microprocessor market § Massive Research and Development unit. § Investment equity-ASML Holdings § Cooperation with investment firms helps accelerate technology transitions § Weaknesses (Internal) § Late into mobile market due to Intel chips needing continuous power source § Microprocessor chip market is in the maturity stage
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SWOT (CONT.) § Opportunities (External) § Take advantage of mobile market and adjust chips for mobile device compatibility § Introduce Atom chip to try and win market share to Apple from ARM Holdings § Taking advantage of recent McAfee acquisition and supplementing a mobile chip for extra added security § Threats (External) § Competitors such as ARM are increasing more than ever before. § Further deterioration of global economies may result in continued loss sales. § Competitors could take advantage of improving product performance while Intel focuses on the mobile technology market.
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Issues § How can Charles Tang manage to modify Yong Li’s project and still meet his own personal/organizational needs? § What can Charles Tang do to push and enforce the “disagree and commit” philosophy throughout Intel’s People’s Republic of China (PRC) division? § What can Charles Tang do to help employees at Intel (PRC) know that he is someone they can continue to come to with questions or problems while still maintaining a single department purpose toward one single goal. § How does Charles Tangs expatriate and local status help him deal with communication and strategy issues at Intel in China?
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