Categorise general challenges for a start up business

• categorise general challenges for a start-up business in a developing economy
• evaluate financial challenges for starting a small business in a developing
economy
• appraise managerial skills challenges for starting a small business in a
developing economy
• identify marketing skills challenges for a small business in a developing
economy
• assess challenges when evaluating a new business opportunity in an emerging
economy.
Please see Blackboard for additional questions, activities and assignments

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LEARNING UNIT 6: Entrepreneurial strategies for small businesses within
emerging economies (Chapter 6)
After studying this chapter, you should be able to:
Learning outcomes
Use these learning outcomes only as a guideline, the student should know, understand
and be able to apply the theory practically.
• define entrepreneurial strategy
• describe the different entrepreneurial variables
• explain the entrepreneurial strategy mix
• apply the entrepreneurial strategy mix to a business of your choice.
Please see Blackboard for additional questions, activities and assignments

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LEARNING UNIT 7: S t rat eg i c P l an n i n g ( Ch ap t e r 7)
After studying this chapter, you should be able to:
Learning outcomes
Use these learning outcomes only as a guideline, the student should know, understand
and be able to apply the theory practically.
• define strategic planning
• explain the purpose of strategic planning and what it entails
• describe the different approaches to planning
• explain the strategy-as-practice concept
• draw up a strategic-planning template and apply it where necessary
• explain strategy implementation.
Please see Blackboard for additional questions, activities and assignments

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LEARNING UNIT 8: Ethics, governance and sustainability (Chapter 10)
After studying this chapter, you should be able to:
Learning outcomes
Use these learning outcomes only as a guideline, the student should know, understand
and be able to apply the theory practically.
• demonstrate an understanding of the importance of
• ethics in business
• evaluate the governance structures of a business
• conduct a stakeholder analysis
• discuss legislation that relates to ethical conduct in business
• discuss the measures for business sustainability
• explain measures to encourage ethical behaviour
• critically evaluate the third King Report
• differentiate between the King III and the King IV reports
• discuss world trade organisations
• define the concept of Intellectual property rights.
Please see Blackboard for additional questions, activities and assignments

20 | P a g e
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LEARNING UNIT 9: Small business marketing (Chapter 11)
After studying this chapter, you should be able to:
Learning outcomes
Use these learning outcomes only as a guideline, the student should know, understand
and be able to apply the theory practically.