Academic researchers often jump at the opportunity to

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39. Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for
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the sake of general knowledge. Business people tend to be more cautious before embarking on a marketing research study, recognizing that research is often: A. beyond most managers' ability to comprehend. B. expensive and time consuming. C. an academic exercise of little real value. D. an impediment to decisive management. E. all of these. 40. Market research begins with: 41. Poor research design can often be traced to: 42. The manager of a company selling baby products asks you to conduct research into the question, "Is life expectancy getting longer in Kuwait?" The problem with this research objective is that:
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43. The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, "What percentage of people in Kansas live in communities of less than 10,000 people?" The problem with this research objective is that: A. it is irrelevant to the cellular company. B. it is already known and available on the U.S. Census W C. it will lead to a set of unstructured questions. D. it is a research question that probably cannot be answe E. it is too expensive to determine the answer. 44. Because market research often takes considerable time: 45. After defining objectives and research needs, the next step in the marketing research process involves:
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