What is the primary function of a stock keeping unit (SKU)? A. An SKU represents a unique inventory item in astore.B. An SKU tracks results from a clearance sale, such as, "buy one, get one free."C. An SKU is a small tag attached to a product that tracks its movement through a store.D. An SKU represents a bundle being offered.E. An SKU is a special, seasonal discount offer.103.Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting:
104.Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and their prices are low. Bertone'sis a(n) A. category specialist.B. extreme value retailer.C. off-price retailer.D. full-line discount retailer.E. warehouse club.105.Carol's Studio, located in a shopping mall, offers zumba dance classes for all ages. Carol's Studio is known as a(n) A. service retailer.B. category specialist.C. specialty store.D. outlet studio.E. small box specialist.106.Which type of store is small and offers a limited merchandise assortment at very low prices?
107.Which of the following strategies is designed to place products in as many outlets as possible? 108.Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to? A. integrated CRMB. brand image consistencyC. pricing consistencyD. integrated supply chainE. efficient distribution109.As a multichannel retailing operation matures, as in the case of Walmart, what tends to happen to its organizational structure?
Essay Questions110.When writing news stories, journalists are taught to answer the questions of who, what, when, where, and why. How is the job of retailers similar to that of journalists? 111.How has the relationship between manufacturers and retailers changed? 112.Brandon has developed a line of clothing accessories and has lined up the productionand financing. Next, he is preparing to reach out to the ultimate customer. He has spoken to several stores that have agreed to carry these products, and he has narrowed his options to specialty and department stores. What factors must Brandonnow address?
- Spring '12
- Marketing, d., E., general merchandise retailers