In order to help the building stand out within this

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In order to help the building stand out within this environment, the designersdeveloped an innovative billboard system. This storefront billboard consists of165 individual modules, which are controlled by a scrolling mechanism thatallows up to seven different scenes to be displayed. An eighth panel reveals theinterior of the store.Toys ”R” Us Times Square storefrontThe designer profile for this lesson is on Deborah Sussman and Paul Preja (aPSU graduate). The design firm of Sussman/Preja, located in California, has worked on many iconic design jobs in the Los Angeles area, including the Los Angeles Olympics and the Kodak Theater. Their freeway signage designed for Disney World is the subject of the article.Package Design: The successful selling of packaged goods relies heavily on the strength of their visual presencePackage design offers an opportunity to think in a 3D context, unlike other forms of designoUnlike a design that relies of surface format and composition within that format, the product can be seen as a naked object that is to be “dressed” in a way that fits its functionBecause the design will be seen from many angles, it is necessary to assess how the surface graphics will work. Technical productions considerations will also influence the final ideas, although these constraints should be considered only after a solution has been found, for the design and the product’s appearanceare usually more important than how a product or package would be manufactured.Packaging performs many functions:oIt protects a product and the contents of the packageoIt is a means of storageoIt displays, identifies and promotes the product’s brandoIt sometimes instructs the consumer
The designer must consider what would attract the target consumer, as well as utilitarian issues such asshipping, storage and display of the productThe goal of designers working in the 21stcentury is to create effective design that showcases the product, but does not put a strain on the environment through its use of unrecyclable materials Green Design: The Green Design movement takes into account the entire life-cycle of a product from conception and design to materials or resources, to pre-press and printing, and then to distribution and end use (including recycling, remanufacturing or non-toxic degradation)AFF:Ancient Forest Friendly.Ancient Forest Friendly paper is Totally Chlorine Free (TCF) or Processed Chlorine Free (PCF) and contains only the following fibers: post-consumer recycled fiber (PCR); de-inkedrecycled fiber; agricultural residue or tree free virgin fiber; or Forest Stewardship Council (FSC) certified virgin fiber.PCR: Post Consumer Recycled or PCW (Post Consumer Waste).Refers to paper that was printed on or used for its intended purpose, put into a recycling bin and then recycled into new paper or products.PCW:Post Consumer Waste.[see above]. Note that the term “fiber” is often used instead of waste.Pre-Consumer Waste.

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