Shes just driven by the desire to help to which group

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that. She's just driven by the desire to help. To which group of consumers does Maria belong? D. Socially concerned 62. What has been found to improve the results of cause-related marketing programs? B. the fit between the company and the cause 63. Gay consumers, like heterosexuals, vary in terms of _____. B. geographic region 64. The gay market has been estimated to comprise _____ of the adult U.S. population. B. 7 percent 65. What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community? D. must have internal policies that do not discriminate against gay employees
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66. Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats its GLBT (Gay, Lesbian, Bisexual, and Transgender) employees, customers, and investors? A. corporate equality index (CEI) 67. Which is a product or service that often needs modification when targeting gay consumers? A. financial services 68. Which term is used to refer to whether a person is biologically a male or female? D. a and b 69. _____ refers to the traits of femininity and masculinity. C. Gender identity 70. The behaviors considered appropriate for males and females in a given society are known as _____. D. Gender roles 71. While women are vital members of the workforce in the U.S., they are still considered the primary care givers of the children in a family. This represents women's _____ in American society. D. gender role
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72. A(n) _____ is based on an attribute over which the individual has little or no control. C. ascribed role 73. _____ are based on performance criteria over which the individual has some degree of control. B. Achievement roles 74. A woman that is married with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children would be classified as _____. C. traditional 75. Catherine is married and a mother of two children. She has decided to forego her own career to stay home with her children until they are grown and on their own. Both she and her husband have decided that it is best for their family for him to assume the responsibility for providing financial security for them while she takes care of the home and family. Catherine would be classified as which type of woman? C. traditional 76. A woman that is married where both she and her husband work and share homemaking and child care responsibilities is classified as _____ with respect to gender orientation. D. modern 77. Rayna is married and a mother of four children. Both she and her husband share homemaking and child-rearing responsibilities. Rayna would be classified as a _____ gender orientation. D. modern 78. Which of the following is a segment of female consumers? E. all of the above 79. Lisa is a single mother of two and works two jobs to provide for her family and derives little or no satisfaction from employment. To which market segment would Lisa belong?
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  • Fall '12
  • Pantel
  • Marketing, Following, d., following statements, c.

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