B for each of the media types chose at least one

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vehicles which are environmentally friendly. b) For each of the media types, chose at least one media class. Explain your rationale (strengths and weaknesses) for choosing these media types and how each one will to achieve your media objectives. (12 points) The main challenge with television adverts is that they can be aired when target be customers are not watching. In that case, the adverts do not increase any value to the company because they land in the wrong target group especially children. Airtime is very expensive and television cannot be used for a long period compared to social media marketing. Radio adverts is another media type which is crucial in promoting Toyota products. Radio is relatively cheap compared to television and the company can address different markets easily. Unlike television
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7 sets which cannot be moved from one location to another easy technology has made it possible because smartphones come with an inbuilt radio. Radio coverage is wide and it can be used to conduct advertisements in remote areas. Newspapers target those customers who have no time for television and radio but they need detailed information about the products. Customers who cannot get access to test drive, promotional material are supplied with product features adverts placed on different locations as well posting on major social media platforms. In addition, the physical presence of all products is done to give customers an opportunity to make an informed decision on the kind of model which is more appealing[ CITATION Ter09 \l 1033 ]. Newspapers are trusted by a wide range of individuals in the country and many people believe on what has been published. Information published in newspapers is long lasting because customers can store such copies and use them late when making purchase decisions. one challenge of using newspapers is that many people have moved to the digital world and they no longer make any hard copies to read about what is happening. People want to spend less time and the just use the internet to research and decide what they need to buy. Demographic and psychographic are the main target segment for Toyota in Canada. The demographic segment is made up of high-income families who are willing to spend lots of money to acquire high-end vehicles. Psychographic segments represent those families with high income and they have interests in sporting activities. To serve the addressed segments effectively profiling is important to be in a position to come up with accurate customer characteristics. Each customer has specific needs and desire which must be included in the entire marketing strategy. Newspapers can be used to gain adequate feedback from customers through customer surveys and other questionnaires which have to be filled and collected back by the company.
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