also the most interest where people actually watch the commercials New Stadiums

Also the most interest where people actually watch

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also the most interest where people actually watch the commercials New Stadiums being built – how they’re financed and why: When cities are involved, they typically put out bonds – municipal bond o Municipal bonds are used for infrastructure o The bond is insuring that you have cash now o Have to repay when the bond matures o Have time to raise the revenue before you have to pay it back Publicly and privately financed o Privately financed to get naming rights Private- usually don’t through ownership group NFL is the other part that pays- get money from the media o Its promotion of their brand o Also wants to be able to use any stadium for the Super bowl City pays back bonds by:
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o Increasing taxes (easiest is sales tax) o Use of pull tabs o Hotel and car rental sales tax increase (tourist side) Final – 30 questions – cumulative – next Tuesday Might throw something in from Marketing outrageously Look over first 2 quizzes Know things about marketing myopia Global marketing – how big the sports industry is from a dollars and cents standpoint How you measure growth in sports Marketing mix Chapter 2 Sports marketing process and what goes along with different phases of the marketing process – 3 different parts (planning, implementation, and control) Chapter 5: Participants of consumer o Three factors that go into model of consumer behavior Decision making process –first stage- recognize the problem Cognitive dissonance Different types of decisions Internal and external factors that go into decision making process Chapter 6 Differentiate between fans Motivating factors- why fans attend games Economic factors, different competition 6 factors of fan motivation that influence their attendance o Fan motivation, game attractiveness Define sports scape Chapter 7 + 8 Know how to define common bases uses for market segmentation specifically in sports industry Multiple segment approaches Different criteria for choosing proper target market Branding – different concepts that go along with it 4 steps involved in branding process Trademarks, licensing Different dimensions involved in quality of products Dimensions of quality of service and product Service: worry about reliability, insurances, empathy, responsiveness, etc. Chapter 9 Different types of new products
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Product development process- 7 steps Label in detail the product life cycle on a graph Talk about effect prices have if competition is brought into the equation Define ambush marketing and give examples Chapter 12 Define sponsorships 4 different methods for sponsorship budgeting and define Aware of sponsorship process Scope, platform – different dimensions Budgeting, acquisition, and implementation Fixed costs, variable costs, promotions Within promotion chapter, when we talk about budgeting from the promotion
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  • Fall '13
  • CameronKeller
  • Marketing, producer, sports product, sports marketing process

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