Chapter 15 7 Describe the type of media that might be most suit able for

Chapter 15 7 describe the type of media that might be

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an effective sales pitch that would motivate the audience to move to the next level. Chapter 15 7. Describe the type of media that might be most suit- able for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer. (a) Tomato soup : Electronic media such as television because the Tomato soup is targeted at the whole family (b) Greeting cards : Social media because Greeting cards are aimed at social elements and the best platforms are social media platforms (c) A business component material : Industry magazine, trade shows and personal selling methods. The materials are for specific use and thus promotion should be targeted and these media provide just that (d) Playground equipment : Appropriate media includes electronic such as Newspapers, display in retail chains, and personal selling. The Playground equipment are expected to be a B2B transactions hence personal selling is critical.
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UNIT 6 HOMEWORK 4 Part 2 - Marketing Plan 1. What personal selling tasks are performed at Hillside Veterinary Clinic and who does them? Several personal selling methods are used by HVC. First, HVC uses personal selling at the clinic where when a customer seeks a particular service, the staff is also able to suggest and propose other existing services for present needs and the future. Second, HVC promotes its products during participation in various community events. HVC uses community events to enhance their reputation and to create more awareness of their business. Besides the interactions with the public, the company representatives proactively sell their products through several tactics such as use banners to create awareness or to remind and are also able to encourage audience to stop at the clinic stand to check it out. Basically, the personal selling tasks are
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