Age Frequency P 23 22 26 35 42 42 36 45 14 14 46 60 9 9 More

Age frequency p 23 22 26 35 42 42 36 45 14 14 46 60 9

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Age Frequency Percentage 16-25 23 22% 26- 35 42 42% 36-45 14 14% 46-60 9 9% More than 60 13 13% 23421491322%42%14%9%13%05101520253035404516-2526- 3536-4546-60More than 60Age
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”23 Q.3 First visitor or Repeater. Visitors Frequency Percentage First time 26 26%% Repeater 75 74%% 26%74%VISITORSFirst timeRepeater
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”24 Q.4 Respondent comes alone or comes in a group ACCOMPANIMENT Frequency Percentage ALONE 49 48% IN A GROUP 52 52% 49%51%ACCOMPAINMENTALONEIN A GROUP
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”25 Q.5 How was your shopping experience with Reliance Digital? SHOPPING EXPERIENCE Frequency Percentage VERY DISSATISFIED 1 1% DISSATISFIED 5 5% NEUTRAL 4 4% SATISFIED 38 38% VERY SATISFIED 53 52% 0102030405060VERYDISSATISFIEDDISSATISFIEDNEUTRALSATISFIEDVERY SATISFIED1543853SHOPPING EXPERIENCE
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”26 Q.6 How satisfied are you with the service provided to you by Reliance Digital? FACTORS PRODUCT AVALIBLITY RANGE PRICE QUALITY VERY DISSATISFIED 4 7 8 3 DISSATISFIED 7 3 4 1 NEUTRAL 25 7 5 1 SATISFIED 4 18 25 20 VERY SATISFIED 61 66 59 76 472546173718668452559311207601020304050607080VERY DISSATISFIEDDISSATISFIEDNEUTRALSATISFIEDVERY SATISFIEDFACTORSPRODUCT AVALIBLITYRANGEPRICEQUALITY
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”27 Findings a.As per the data obtained from the structured questionnaire it is observed that 83% of male identifies themselves as male and 17% of female identifies themselves as female. b.As per the data obtained it is observed that 52% of the respondents comes with a group which makes the whole group as your potential customer. c.As per the data obtained 52% of the customers are highly satisfied with the services provided to them where as 38% satisfied, 4% have neutral experience, 5% of the customers are dissatisfied and 1% of the customer is very dissatisfied with the service provided to him. d.The customers are satisfied with the wide range of product offered by the Reliance Digital.
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”28 Recommendations Sales team should be trained well about the product kept in the showroom so that they can explain the customer about the product to do away their queries. There should be availability of the newly launched electronic gadgets with the store so as to attract more customers. The company should also focus on demonstration of the product so that the customers can experience the product by themselves.
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