Expects to find in the firms employee handbook a a

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expects to find in the firm's employee handbook: A. a summary of recent Supre Court business ethics case B. a statement that she needs to decide how the Golden R without any influence from her employer. C. explicit rules governing the firm's transactions. D. a list of employee concerns. E. all of these. A firm wishing to create a strong ethical climate needs to establish a set of ethical values shared by the firm, and follow that with explicit rules for the implementation of the values in the firm's business. AACSB: Ethics Blooms: Apply Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Creating an Ethical Climate in the Workplace 28. Almost every organization includes values and
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(p. 53) ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook. Once the rules are in place there must be: It is not enough to develop rules; the reward system must also be set up to encourage the desired behaviors and punish infractions. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Creating an Ethical Climate in the Workplace 29. (p. 54) Which of the following types of unethical behavior are likely to be observed in marketing environments? These are all examples of unethical behavior marketing managers have reported observing. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 30. (p. 54) New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems. Previously, they were only expected to answer buyers' questions. The new regulation addressed the marketing ethical problem of:
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Previously, real estate agents could withhold information from buyers unless the buyers explicitly asked for it. AACSB: Ethics Blooms: Apply Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 31. (p. 54-55) Edward is seriously considering developing his entry-level marketing position into a full-fledged career. His mentor suggested he learn and demonstrate the Ethical Values in the AMA Code of Ethics. Which of the following is not one of
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