Question 9 0 out of 10 points The value to consumers that comes from making an

Question 9 0 out of 10 points the value to consumers

This preview shows page 35 - 38 out of 626 pages.

Question 9 0 out of 10 pointsThe value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility. Response Feedback: Text term definition—possession utility. Question 10 0 out of 10 pointsKraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Some items in the product line contain Capri Sun drinks, water, or a small portion of Dole fruit. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is MOST LIKELY :
Image of page 35
A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures, write a report, etc.). If they bothpurchase the same model smartphone, such as an iPhone 4S, which statement is most accurate? Question 6 0 out of 10 points A nonprofit organization is If you wanted a new pair of shoes during the Civil War, you traced the outline of your foot on a piece of paper and gave it to a shoemaker. There was no distinction between the right and left foot because you wanted your shoes as quickly as possible, and the shoemaker knew that you would buy them even if they just "sort of" fit. This is an example of a transaction that would have occurred during the __________ era in U.S. business history. Answer Correct
Image of page 36
Answer: Form Utility -- They have converted the ingredients into the form I wanted
Image of page 37
Image of page 38

You've reached the end of your free preview.

Want to read all 626 pages?

  • Fall '14
  • mr.johnson
  • Marketing, Time Warner

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture