A solution to this problem would be for Zara to have a strong and simple return policy with a pre-paid return package option if the customer does not find the clothing fitting or to their satisfaction. Wal-Mart could increase interest in the buyers by giving special offers and incentives to their loyal customers by means of giving credit points for purchases. This would give them a reason to come back again and make purchases. Examples for this are first time user discounts, online shopping offers, or free shipping. What are the benefits and limitations of selling through a store front and online? A benefit of selling through a store front is the convenience that customers get of being able to receive their items immediately. A limitation of selling through a store front store is the amount of space available to hold the store’s inventory. I know my local Wal-Mart has large metal storage containers behind the store that they use to store the inventory that will not fit in the building. Online selling is beneficial because it gives consumers a wider range of goods to choose from. A limitation of selling online is the fact that there is no face-to-face interaction
with customers. Selling online does not allow customers the chance to see a friendly face and be able to ask questions like those that they would if they were in a store. Reference Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc WK5 DB2 Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Global marketing refers to “a marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy" (Finch, 2012). The ambition to increase in new markets can be interested by the possible profits and incentives, yet it can pose numerous challenges to the marketers. The key principles that make a business to look at globalizing are the economic factors and cultural factors (Finch, 2012). Understanding that these two factors, a strategy to penetrate the market has to be developed which might include indirect and direct exports, license approvals, joint ventures and investments (Finch, 2012). Give an example of a company that has made a success of doing business in the global economy. Nestlé, which has created an array of products that incorporate differing regional flavors and cater to local tastes in coffee, chocolate, ice cream, and even water. For a hundred years, Nestlé’s country managers have been empowered to say no to the head office if a product or a campaign does not suit their locales. Perhaps the greatest tribute to the strategy is that many consumers around the world believe Nestlé is a local company What lessons from McDonald’s success in the global marketplace are transferable across industries?
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