Economic the second element of the pestle analysis is

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Economic- The second element of the pestle analysis is the economic environment of Australia which shows that it is the 13 th largest economy in the world. Business investments, household incomes and inflation rates are also expected to increase gradually. People or residents are also opting now for pure investments as this is an option for purchasing land or property for optimal prices. The currency rates also favor
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outside countries which makes investing into Australian soil much easier last but not the least organizations also use Australia as a headquarters for foreign companies mostly for Asian operations as the country remains a low-cost location or spot for business relocations. Social- In case of social culture of Australia it is one of the best countries in the world in terms of education, wealth, health and quality of life when compared to other major economies as the country has relatively small population of 22.9 million. Australia is also one of the most multicultural and multiracial countries in the world as well the country also has a good number of public and private universities which attracts many international students as well. Australians are generally hardworking and outward looking and also has world’s best sports. Technological – Australia is known for its technological innovations and its one of the most technologically advanced countries in the world as it adopts new technologies at a faster rate than many other developed countries and had witnessed enormous growth in technology over years. Local companies in Australia are investing in technologies in order to meet the demands of its customers. Legal- Second last element of the Pestle analysis is the legal system of the country in case of Australia its legal system is based on a fundamental belief in the rule of law, justice and independence of the judiciary. All the individuals in the country either Australians or Non-Australians are treated equally and all its laws and safeguards exits to ensure that individuals are not being treated unfairly by governments or other officials. Environmental – Australia is one of the most beautiful countries in the world with stunning beaches and forests it is also widely known for its brilliant biodiversity but at the same time Australia also faces some types of environmental challenges as the country is the driest inhabited continent on earth, another major challenge for the country is its climate change as a recent inquiry has concluded that climate change is a current and existential security risk to Australia. 4. BCG Matrix (Portfolio Analysis of Flipkart) BCG matrix which is also known as the Boston growth-share matrix is defined as a tool used by the organizations to assess company or organization current product portfolio this tool helps the organization in its long term strategic planning of its portfolio, this tool helps the organization where to invest its money, to discontinue or develop certain
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