Clear organization and use of headings appearance

This preview shows page 12 - 14 out of 19 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Marketing Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 01
Marketing Management
Iacobucci
Expert Verified
Clear organization and use of headings Appearance, language, and level of formality appropriate for target audience Title page, table of contents, appendixes, attractive and secure binding, and page numbers Appropriate font size, margins, and length no more than 20 pages (excluding title page, TOC, and Bibliography) 20 Citation and reference list External sources are fully documented and cited Appropriate use of quotes Valid sources 10 Content – Research and Planning - Critical thinking and decision making Applies critical thinking - Appendix E Complete – all major sections presented, including: research of - situational analysis, competitive analysis, industry and consumer trends,target market and characteristics of target market. Size of industry, size of market and size of target market are included Relevant material and sections are presented with sufficient depth of analysis and research Demonstrates an understanding of the topics learned in class Logical progression of arguments Facts/examples support plan Appropriate use of external sources for support The plan “sold” the idea to the reader 45 Content – Positioning and Marketing Mix – Applies Critical Thinking Appendix E Relevant positioning statement is developed Consistent with above research and planning and is congruent with positioning and Marketing Mix. Detail description of distribution and promotional methods are included Demonstrates an understanding of positioning and marketing mix Promotional item included All material is an original work, well thought out, and presented in good form The marketing mix is appropriate and will “sell” to the target market (s) 25 Total out of: 100
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Marketing Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 01
Marketing Management
Iacobucci
Expert Verified
Appendix B. Team Assessment To be handed in with first submission and final submission. Form on Moodle Team Member rating 0-2 Does not meet expectations 3 - 4 Meets expectations 5 – Exceeds expectations Team Member Name Question Contribution Description This covers the overall effort put in by an individual during the project. Range 0-5 Score 0 Does not meet expectations - no help at all – no input into discussions and did not work on the assignment 1 2 3 Meets Expectations - added input to discussions and did some work on the assignment 4 5 Exceeds Expectations - added input regularly to discussions and contributed fully to the assignment. Guideline for rating team members - Teamwork Rubric TRAIT Does Not Meet Expectations Meets Expectations Exceeds Expectations Preparation There is no evidence that group members have prepared well for the team exercise. Most of the team members seem to be well prepared for the team exercise. All the team members are well prepared for the team exercise. Cooperation Members do not listen to each other and have difficulty working together.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture