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120. Figure 10-2 is a representative sample of 3M'sFIGURE 10-2A. product class.B. product mix.C. marketing mix.D. target mix.121. Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning. Once areas of shortfalls are identified, the first step market research would take would be to determine___________________________________.
Chapter 10 - Developing New Products and Services122. If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best? 123. If a product is __________ from existing products, it can be defined as new. 124. The Federal Trade Commission considers a product new only A. for a period of one year after it enters regular distribution.B. until a similar product is introduced by a competitor.C. until a newer version of the same product is produced.D. for a period of six months after it enters regular distribution.E. for a period of seventeen years at which time patent rights are returned to the public domain.125. Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new 10-35