it does not result in improved consumer decisions.consumers are easily confused by this pricing option.it may be in violation of the LePetomaine Act.76. A pricing policy that assumes that some pricesare more appealing than others is known as _____ pricing.77. At present, long-distance telephone services and wireless carriers are both tending to adhere to a:
78. Which of the following is one of the nonpersonal elements of the promotional mix?79. Prestige pricing objectives emphasize:quality and exclusivity.revenue maximization.cost minimization.sales maximization.80. The PIMS project revealed that the two most important factors influencing profitability were:81. According to studies, consumers respond with suspicion to:
82. Pharmaceutical companies frequently use _____ to market their product.83. Radio Shack is advertising Sirius satellite radios as gifts for the holiday season. The television ad benefits both companies and is an example of _____ advertising.informativecooperativeinstitutionalretail84. The most expensive sales method overall is:85. In general, marketers that participate in comparative advertising:86. The type of advertising that seeks to develop initial demand for a newly introduced good,
service, organization, person, place, idea, or cause is known as _____ advertising.87. The part of the sales process consisting of identifying potential customers is called:screening.prospecting.approaching.processing.88. Which of the following was rendered invalid bythe federal Consumer Goods Pricing Act of 1975?89. Which of the following is a part of the consultative selling process?90. Which of the following can be categorized as atariff?
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