Husnain M Toor 2017 The Impact of Social Network Marketing on Consumer Purchase

Husnain m toor 2017 the impact of social network

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Husnain, M &Toor 2017, ‘The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator,’ Asian Journal of Business and Accounting , Vol. 10 , no.1, pp.167-199. Information Resources Management Association 2018, Social Media Marketing: Breakthroughs in Research and Practice, New York, IGI Global. Kavoura, A., Sakas, DP & Tomaras 2017, Strategic Innovative Marketing , New York, Springer. Killam, L 2013, Research terminology simplified: Paradigms, axiology, ontology, epistemology and methodology , New York, NP. Lindgreen, A 2017, Managing market relationships: Methodological and empirical insights , London, Routledge. Mahoney, LM & Tang, T 2016, Strategic social media: from marketing to social change , New Jersey, John Wiley & Sons. Mertens, DM & Ginsberg, PE 2009, The handbook of social research ethics , Boston, Sage. Michaela, E 2015, ‘Fashion Conscious Consumers, Fast Fashion and the Impact of Social Media on Purchase Intention,’ Academic Journal of Interdisciplinary Studies , vol. 4, no. 3, p.173. Mitchell, ML & Jolley, JM 2012, Research design explained , Boston, Cengage Learning. Nykiel, R 2007, Handbook of marketing research methodologies for hospitality and tourism , New York, Routledge. Politano, PM & Walton, RO 2017, Statistics and Research Methodology: A Gentle Conversation 2nd ed , New York, Lulu. com.
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DIGITAL MARKETING AND CONSUMER BEHAVIOR 57 Saricam, C & Erdumlu, N 2016, ‘Modeling and Analysis of the Motivations of Fast Fashion Consumers in Relation to Innovativeness’, Autex Research Journal , vol. 16, no. 4, pp.205- 213. Sigurdsson, V, Menon, RV, Sigurdarson, JP, Kristjansson, JS & Foxall, GR 2013, 'A test of the behavioral perspective model in the context of an e-mail marketing experiment', Psychological Record, vol. 63, no. 2, pp. 295-307. Sudha, M & Sheena, K 2017, ‘Impact of Influencers in Consumer Decision Process: The Fashion Industry’, SCMS Journal of Indian Management , vol. 14, no.3, pp. 14-30. Ublova, T 2015, Fashion brands on social media: why consumers engage with companies via social media, Doctoral Dissertation, University of Boras, Allegatan. Valaei, N & Nikhashemi, SR 2017, ‘Generation Y consumers’ buying behavior in fashion apparel industry: a moderation analysis,’ Journal of Fashion Marketing and Management: An International Journal , vol. 21, no. 4, pp.523-543. Xiao, JJ 2016, Handbook of consumer finance research , Springer.
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