on Tuesday March 3, 2015, at 9:15 pm EST. Per Nielsen, FS1 had 136,000 viewers, or nearly 8x the max capacity of roughly 17,400 at CenturyLink Center in Omaha where Creighton plays. Sports media rights draw big bucks because they deliver instant DVR-proof content that draws ratings anywhere from "relatively good" to "hot damn! So it makes�sense to peruse ratings and see what's happening from time-to-time. Looking at some trends over the past 12 months or so, here are some fascinating tidbits about sports on TV. (Data sourced from Sports Media Watch and Nielsen.) - For the week ending August 3, 2015, the most watched program on Primetime Network TV was preseason football on NBC. The #4 program was a preseason football pregame show. - For the week ending August 3, 2015, only one ESPN sports program made the top ten, and that was #10, the NASCAR Sprint Cup race at Watkins Glen on NBCSN. Although, all 13Sprint Cup races on cable in 2015 have scored record lows, or their worst ratings/viewership in this decade. Perhaps mostfascinating to me, what follows is some information regarding the top 50 sports programs through the first half of 2015. Here is a synopsis of the top events by sport: 13 NEL CBB NBA CFB Horse Auto FIFA Golf MLB NHL First, notice that the NFL is on top. No surprise - except that one of those 13 events is the NFL draft, which at #41 had nearly 9 million viewers. MLB and the NHL really struggle to come up with must-see moments. The lone NHL entry was
game 6 of the Stanley Cup finals at #48, and MLB made the list with its All-Star Game at #31. It's just difficult to make early-season MLB games compelling enough to draw monsterratings. The point is that sports marketers are, more so than ever, focused on driving ticket sales. Beware the marketer who forgets about TV viewership. Low ratings -> low ad sales -> lower desirability to air events -> lower TV contracts-> less dollars distributed to teams from TV contracts. So, engage those fans and get them to tune in, if not show up. See What Marketers Have Planned for NFL Season After another tumultuous few weeks filled with off-field distractions, the NFL is returning to live, regular season action. And advertisers do not seem turned off by the image hit the league has taken. Brands are doing what they always do: Using pro football to sell everything from soda, snacks and beer to yogurt and laundry detergent. Marketers rolling out new NFL-themed marketing include MillerCoors, Anheuser-Busch InBev, Hyundai, Pepsi, and Nationwide. Theseason brings perhaps even more marketing potential than usual considering the hype expected in advance of the momentous Super Bowl 50. Marketers "are going to see what the fans do," said Jim Andrews, senior VP-content strategy atsponsorship consultancy IEG. If off-field issues don't "cause the fans to really turn away, then the sponsors are going to continue to be there too," he said. "We are in close contact with our partners. We speak to them daily, weekly," said Renie Anderson, the NFL's senior VP-sponsorship. "Fan interest continues to be at an all-time high," she added. "The
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