Having a product that makes the other companies feel

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contribution (Kerin & Hartley, 2016). Having a product that makes the other companies feel as if they are doing a better job for the community is crucial in ensuring the success of this product. Conclusion In closing this paper has thoughtfully outlined a new product, companies it will market to, the strategy to gain the market, potential barriers that may occur, and the means for ensuring this product is successful. In order for this company to lead the industry and position itself as the top company in the market it must seek out bigger companies to help market the product and take it to the next level. By utilizing the strategy discussed, proper introduction of the product, and ensuring the product will not only better the community, but the image of the companies chosen to carry the product, this product will be highly effective and successful in its market. “Our jobs as marketers are to understand how the customer wants to buy and help them do so (Eisenburg, n.d.).” 4
TARGET-MARKET STRATEGY References Cao, R. (July 30, 2017). Dogs Trump Marriage, Kids for Young Buyers of First Homes. Retrieved from; - buyers-of-first-homes.html Eisenburg, B. (n.d.). Quote. Retrieved from: - inspirational-marketing-quotes-2013 Kerin, R., & Hartley, S., (2016). Marketing: The Core (6th ed.). New York, NY: McGraw-Hill Education. ISBN: 978-0-07-772903-5 Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. Cornell University, School of Hospitality Administration. Pages 353-369. Retrieved from 5

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