Thesis Final Report (long)

Become somewhat of a maze because they believe that

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become somewhat of a maze because they believe that because of its huge size customers can’t seem to remember a stall they had visited the previous week and due to this the level of customer relationship has gone down. Secondly, according to some the rents have gone high due to which their bargaining power has gone down whereas some deny this statement stating that the renovation on the contrary has brought them more customers and shoppers and the rent does justice to what they are getting. One respondent says, ‘Rates are higher as retailers costs have increased due to higher prices of stalls’ (Respondent 35, interview, February 13, 2011). On the other hand the customers or the people who visit the bazaars find the huge size of the bazaar and the renovation as a plus point as they have more avenues to bargain and to find what comes to their liking. People: Most of the retailers rent out a stall at Sunday bazaar because firstly, they expect better profits as it is a bargaining hub and secondly, because they can make sales on a Sunday due to higher customer traffic and footfall. As these people already have their own shops and stores it is not difficult for them to acquire goods for the purpose of making a sale. Also, whatever is out of fashion, is in bulk or simply taking space that should be there for something else, is sold at Sunday bazaar at a bargain price which would be less than if the product was sold at a shopping mall or plaza. One customer says, ‘ They are at the bottom of the supply chain (at Sunday bazaar) and are the main/integral part of the bazaar and know very well how to exploit the customer or the manufacturer’ (Respondent 48, interview, February 20, 2011). This way the retailers make sure that everyone gets some benefit out of the sale and is content with the sale/purchase. Coming from different ethnic backgrounds the retailers might seem to dominate a particular category, however their techniques of selling a product has become so monotonously similar that customers treat every retailer as a Pathan . 44
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Processes: Different people have different ways of approaching a retailer for buying a good. They also differ in the way the haggle and begin the process of negotiation. According to a few respondents, they greet the retailer and build reputation with him before negotiating. They believe that this is the key to achieve successful negotiation. I greet him well with “Salam Dua”. I ask him his name, his age and then tell him that he is my brother and then I start bargaining for it’ (Respondent 42, interview, February 20, 2011). However some customers tend to be straightforward and reach out to retailer in the following way: Direct Hit! I’ll quote the price Rs. X and if he disagrees then we’ll walk away from the shop… we know they will call us back’ (Respondent 38, interview, February 20, 2011).
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  • Fall '09
  • NEUGEBOREN
  • ........., Bargaining, Sunday Bazaar

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