Marketing managers who attempt to raise the quality

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102. Marketing managers who attempt to raise the quality image of their product by selling it at high prices are following a(n) _____ strategy. a. profit maximization b. market share c. maintained markup pricing d. prestige pricing e. investment asset ANS: D Prestige pricing strategy sets high prices to connote high product quality. PTS: 1 REF: 309 OBJ: 19-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Pricing 103. Prestige pricing: PTS: 1 REF: 309 OBJ: 19-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Pricing 104. Laurie knows little about cooking and does not want to spend the time to learn how to make a quiche. However, she has been asked to bring a quiche to an office retirement party. Not wanting to make a poor choice, she is likely to:
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PTS: 1 REF: 309 OBJ: 19-6 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Pricing 105. The dimensions of quality that are important to consumers include: PTS: 1 REF: 310 OBJ: 19-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Pricing NARRBEGIN: Tesla Motors Tesla Motors “Going green” doesn’t have to be boring. The Tesla Roadster Sport is an electric car that goes from 0 to 60 in four seconds and drives more like a race car than an environmentally-friendly ride. But that level of performance will set you back $128,500. As of 2009, Silicon Valley-based Tesla Motors, Inc. was the only company offering highway-compatible electric cars. Most Roadster Sport buyers are car enthusiasts and are buying them for the “fun toy” aspect of having an electric car rather than for envir- onmental reasons. NARREND
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