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In addition, the supply chain of management will help Baskin Robbins to control the activities in processing, delivering and also purchasing those ingredients for making the ice-creams. (Adam Hayes, 2019). This is because they will make sure the ingredients can maintain the quality of the ice-cream that consumer can consume. As such, they will check before using the ingredients to make sure the freshness of ingredients in order to consist the taste of ice-cream. Furthermore, Baskin Robbins is practicing the retailing in Malaysia also and it is defined as including all the activities involved in selling the products or service directly to the final consumers for their personal and it is non-business use. Despite, they own the franchise and operate by themselves but they still need to import the huge amount of ingredients from the main headquarter in United States to make the ice-creams so that they can provide ice-creamsto the consumers. Via retailing, the consumers can easily consume the same taste and the same quality of Baskin Robbins ice-cream in every franchise. In this way, Baskin Robbins company can improve the shortage of their product when the consumers provide their feedbacks to the franchise.Moreover, Baskin Robbins also practicing the Omni-channel retailing which is under the retailing trends. It is easily can be seen in the Baskin Robbins official website; they have provided the online stores to the consumers whenever the consumers are needed. (refer to Appendix 14). Baskin Robbins online store has provided a lot of platform for consumers to use. It means the consumers can easily choose any one of the delivery applications to order the ice-creams they wanted such as using Grab Food, Food Panda and so on. On the other hand, consumers also can choose their official corporate purchase so that it would not have extra delivery fees for the consumers need to pay. Besides, no matter which purchasing ways that the consumers wanted to purchase, it also provides the gift vouchers purchase for the consumers to use. Via this online store ordering, it makes more consumers convenient to tastetheir ice-creams in the click of the button. Aside from that, Baskin Robbins also having their customer service to support their system in anytime when the consumers are needed. 8
Other than that, Baskin Robbins also belongs to the selective distribution in the number of marketing intermediaries. This is because it is having the exact number of outlets in any given market dependent upon dispersion of sales, density of population, market potential and competitors’ distribution policies. As such, Baskin Robbins is considered as a shopping product and it is use of more than one but fewer than all of the outlets or intermediaries who are willing to carry a company’s product. (Boundless.com, n.d.).