Consumers in the digital age expect their experience

This preview shows page 7 - 9 out of 10 pages.

Consumers in the digital age expect their experience with businessesto be seamless froman initial product search right through to after-care. The rise of e-commerce has only served tomake that goal more challenging to meet. When efficiency and profitability are vital,omnichannel fulfillment is no longer an option but a necessity for brands that want to grow.Omnichannel benefits its customers byallowing them to enjoy an integrated or consistentshopping experience.This is because omnichannel is enforcing a multichannel sales approach inwhich customers are able to shop on different platforms like mobile apps, physical stores, andonline websites. No matter what platform the customer is using to shop, they will receive thesame information.Besides, Omnichannelfocuses on customer experience and will ensure their customersreceive the same experience through every channel.It will also havecontinuous engagementwith the customers. For example, customers will be notified regarding the new arrival of an itemor will be informed about the approach of the redemption of bonus points and et cetera. Not onlythat but Omnichannel also provides several options for its customers in terms of returning items.Customers can return to the physical store or return by parcel which is both accepted by theomnichannel model.Question 2Discuss the importance of e-fulfilment in food-retailing. Provide examples to support youranswer.
the customers. It allows all the customers to have a visualibility to the inventories of food. Thismeans that the customers can always be updated or kept informed. For instance, one of the e-fulfillment centers which is National e-fulfillment service center provides the Expiration DateTracking Services for customers. Hence, there will be a low return of food from customers. Thisis a vital issue for the food-retailing industry as when the food is returned by the customer, it cannot be used or sold to other customers.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 10 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
N/A
Tags
Marketing, Supply Chain Management, Pallet, Commercial item transport and distribution, Forklift truck

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture