Environmental factors and their impact on marketing

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environmental factors, and their impact on marketing mix 2.2 Identify consumer priorities, needs and preferences affecting marketing mix 2.3 Consider product, pricing, promotional, distribution and service variations, and evaluate these against marketing objectives, target market characteristics and 2.1.1 Identifying and assessing environmental factors 2.1.2 Internal factors 2.1.3 External factors 2.2.1 Identifying consumer priorities, needs and preferences 2.4.1 Considering variations 2.4.2 Performing evaluation 2.4.3 Selecting the marketing mix 2.5.1 Ensuring BSBMKG502: Session Plan Version: v18.0 Page 4 of 7 ACBI |Australian Institute of Business Intelligence Reviewed by: DoS Issued : March 2019
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10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING BSBMKG502 Establish and adjust the marketing mix (80 hours) Session Plan desired positioning 2.4 Select marketing mix that best satisfies target market and meets marketing objectives 2.5 Ensure marketing mix decision meets organisational, strategic and operational marketing objectives marketing mix meets associated objectives 3 3. Monitor and adjust marketing mix 3.1 Monitor marketing mix against marketing performance and isolate 3.1.1 Monitoring the marketing mix 3.1.2 Statistical and data evaluation BSBMKG502: Session Plan Version: v18.0 Page 5 of 7 ACBI |Australian Institute of Business Intelligence Reviewed by: DoS Issued : March 2019
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  • Marketing, Institute of Business Intelligence

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