6 15 explain how metrics based on target goals can be

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1.5Explain how metrics based on target goals can be used in a usability evaluation of thewebsite.(5)01000
61.6Make at least 5 recommendations for evaluating the website based on the ten keys tosuccess mentioned in Chapter 11.(10)Recommendation (no mark) + an example that refers to myUnisa. 2 marks for myUnisa example, 1 mark if no myUnisaexample.1.Make data come alive:For example: Use a short video clip to show how three users were unable to upload a dummyassignment because of confusing options.2.Don’t wait to be asked to measure:Start off by measuring different tasks for this website, analyse the data, makeimprovements on the website and measure them again later to see if the improvements were successful. For example, datacould be collected in the background on the time it takes students to upload an assignment.3.Measurement is less expensive than you think:Eye tracking these days makes usability testing easy and is becoming moreaffordable. Use this kind of technology for studies at where participants look at when they use this website. For example, anonline survey and self-reported metrics that relates to the ease of use of the site (e.g. use of the discussion forums) is verycost-effective.4.Plan early: Always plan ahead in advance and test thoroughly before using participants. For example: Use one or two pilotparticipants to visit all the pages available and note where they appear to "lost" i.e. not sure what they need to do next. In thismanner outstanding issues are identified.5.Benchmark your product:As the website improves check to see if it has the required results by using predefinedbenchmarks. For example, review the data collected in (2) from time to time6.Explore your data:Make sure that as data is captured in time, it is well analysed and documented for future changes. Forexample: Present time-on-task data collected in different formats (e.g. tables and charts), or re-arrange according to gender, oryear of study.

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