Join professional networks, group, and industry.
Search for the wholesale channel on the internet.
Attending to all relevant trade show to build the
relationship with induvial wholesaler and
distributor. (Go, 2018)
revenue because of
competitive in the
The cost of
investigate to find a
The cost of ongoing
organization for the
Hiring a marketing group to find a new
group can implant a
plan to reach new
Having extra labor
Having outside staff
might create conflict
inside the company.
Recommendation & Rationale
We highly recommend alternative one. As it can cost lower and reach to the customer in a
shorter time. Also, it can stick to the company culture and be an important factor for company
growth. Alternative two also can be a good option however it might cost the company more
than alternative one and creating conflict inside the company. So, it better for the company to
go with option number one first.
WNTBA Statement #2