The company can decrease the danger of competitors

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The company can decrease the danger of competitors. The company will not experience loss by missing loyal customers.
LCBO DIAGNOSIS 12 3. What Needs to Be Addressed Establish a stable and robust organizational culture whiten in the company that makes every employee in the company take part in the change and believe his or her idea is valued in the way of innovation. Implications if not Addressed Opportunities if Addressed The company can have difficulty in implanting change in the company as not every employee involved in this strategy. The company can benefit from every employee’s idea toward innovation the products. The company can have a more accessible path for change as all employees take their part in this way. Table 4.1 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #1 Finding a new wholesale channel for the company to reduce distributing cost by reaching customers directly
LCBO DIAGNOSIS 13 Alternative # Join professional networks, group, and industry. Search for the wholesale channel on the internet. Attending to all relevant trade show to build the relationship with induvial wholesaler and distributor. (Go, 2018) Pros Decrees distributing cost, Being more profitable and having more revenue because of getting new customers. Be more presentable and competitive in the market place. Faster growth. Cons The cost of investigate to find a new wholesale. The cost of ongoing employee and organization for the outsourcing relationship. Alternative #2 Hiring a marketing group to find a new wholesale channel. Pros Marketing expert group can implant a strategic marketing plan to reach new customers. Cons Having extra labor cost. Having outside staff might create conflict inside the company. Recommendation & Rationale We highly recommend alternative one. As it can cost lower and reach to the customer in a shorter time. Also, it can stick to the company culture and be an important factor for company growth. Alternative two also can be a good option however it might cost the company more than alternative one and creating conflict inside the company. So, it better for the company to go with option number one first. WNTBA Statement #2
LCBO DIAGNOSIS 14 Lack of innovation way to stay more relevant to the customers . Alternative #1 Creating a smartphone app with voice- recognition technology. Pros Increase the number of customers. People can get relevant information and new update about the products. Market expansion. Cons The cost of hiring an IT expert. Alternative #2 Creating a website guide. Pros Monitoring social media easily. Market expansion. More credibility. Cons The cost of hiring an IT expert. Recommendation & Rationale It is essential for every company to stay in the market using the internet, smartphone app, etc.

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