During the stage of the product life cycle firms

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116. During the __________ stage of the product life cycle, firms either position themselves for a niche market of loyal consumers or they exit the market. A. introdu ction
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B. leveling C. maturity D. growth E. decline 117. The shape of the product life cycle curve isn't always a smooth bell shape. The curve of a product may be affected by: 118. The CEO of David's firm just came back from a business seminar, and he called David into his office. "I just found out about the product life cycle curve in a strategy seminar. This is a great tool. I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that: 119. Which of the following is the correct sequence of new product adopters in the Diffusion of Innovation Curve?
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120. Which of the following adopter categories refers to the last large group of buyers to enter a new product market? A. Late majorit y B. Early majority C. Laggard s D. Early adopters E. Innovators 121. During __________ stage of the product life cycle there are few but an increasing number of competitors. 122. If a few of Nintendo's customers are asked to try out a new video game which has not yet been released on the market, this is an example of: 123. The __________ is a specific price at which manufacturers encourage retailers to sell a product.
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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