The golden circle at work why is apple so innovative

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The Golden Circle at Work Why is apple so innovative year after year over the rest of the competition (TEDxPuget Sound, 2009)? Apple and it’s competitors all have the same consultants, access to the same ad agencies, and they have the same talent available as everyone else in the market (TEDxPuget Sound, 2009). Apple beats their competition year after year because they communicate from the why of the golden circle (TEDxPuget Sound, 2009). Let’s pretend Apple communicated like everyone else, an ad campaign might go like this (TEDxPuget Sound, 2009). Apple makes great computers (the what), they are ascetically beautiful and are easy to use (the how), want to buy one (TEDxPuget Sound, 2009)? Who is inspired by that message (TEDxPuget Sound, 2009)? Few people are and yet this is how people communicate (TEDxPuget Sound, 2009). Apple
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THOSE WHO LEAD, THEY INSPIRE US 3 communicates differently, they really communicate like this (TEDxPuget Sound, 2009). Apple believes in challenging the status quo and therefore we prefer to think differently (why) (TEDxPuget Sound, 2009). We are challenging the status quo by making products that are ascetically beautiful and are easy to use (how) (TEDxPuget Sound, 2009). We also make great computers (what), want to buy one (TEDxPuget Sound, 2009)?
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  • Summer '17
  • Carter & Greer

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