The Michelle Obama Campaign.edited.docx

The target audience michelle obamas campaign at the

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The Target Audience Michelle Obama’s campaign at the time of its inception was comprehensive regarding the conceptual framework. The target audience was broad, and it included parents, schools, food production firms, parents, the media, political organizations, food production firms and even the teachers. The Let’s Move campaign aimed at promoting the awareness of physical activity,
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THE MICHELLE OBAMA CAMPAIGN 13 parents’ empowerment through the use of relevant information and pieces of advice, the change of school meals and the ease of access of healthy foods among the American population. The most amazing and notable thing among the target audience was their eagerness to listen to the campaign strategies and adopt the approach as well. Obesity is an issue which affects almost everyone regardless of age, race, gender or religion (Freeland-Graves &Nitzke (2013). Media Utilization Techniques Television shows are among the media techniques used by Michelle Obama. For instance, the reality Television show called the Biggest Loser highlighted all the significant challenges related to obesity. She put forward a call for contestants to turn up in large numbers and take part in the contest. The rule of the competition was that the Biggest Loser would be the one rewarded. The person to shed off the most weight would be paid. The winner of the game was promised a visit to the White House. The reality show which aired on a weekly basis focused its efforts in advocating for a healthy lifestyle. The show attracted a considerable number of followers of up to 5.7 million people each week (Butler-Wall, 2015). Michelle Obama is a jovial person who doesn’t mind getting a little sweaty as long as the proper message is passed across. There was a particular time when the first lady at that time emerged on a nightly talk show with Jimmy Fallon. The two could be seen singing and jumping around. Michelle Obama and Jimmy Fallon despite being prominent public figures did not mind what people would say about their exercising on a live TV show. What mattered to them was the need to sensitize the people on the importance of observing clean and healthy eating as well as the health benefits of embracing physical activities. Regardless of the age, various tailor-made physical training activities suit all people. Prominent people from multiple entertainment industries would occasionally be invited to the show, and they would publicly speak out about the need to embrace healthy lifestyles and
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THE MICHELLE OBAMA CAMPAIGN 14 physical exercises. The Biggest Loser gained popularity among the American people. It was aired on NBC every Tuesday night. Therefore it is correct to say that, Michelle Obama’s campaign made use of television shows in a bid to try and pass on the message to the target audience. The purpose of billboards, TV shows, radio and social media ads played a crucial role in ensuring that the obesity messages reach a more significant number of people. In the modern
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