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3492.E3493.differentiation. 3494.63495.Party Beverages Corp. had focused only on alcoholic beverages for the last two decades. Now, the company is considering entering the soft drink market. In the context of the above scenario, which of the following corporate strategies will the company adopt? 3496.A3497.Vertical integration 3498.B3499.Related diversification
3500.C3501.Unrelated diversification3502.D3503.Concentration 3504.E3505.Low-cost3506.43507.In the context of the levels of planning, strategic goals are: 3508.A3509.major targets that relate to the long-term survival of the organization. 3510.B3511.specific to a functional area in the organization. 3512.C3513.driven by operational plans. 3514.D3515.focused on the major actions a unit must take. 3516.E3517.procedures and processes to get day-to-day work done. 3518.43519.The level of planning involving the longest time horizon, usually ranging from three to seven years, is:
3520.A3521.operational planning. 3522.B3523.missionary planning. 3524.C3525.tactical planning. 3526.D3527.departmental planning. 3528.E3529.strategic planning. 3530.43531.The process of translating broad strategic goals and plans into specific goals and plans relevant to a particular portion of the organization is known as: 3532.A3533.strategic planning. 3534.B3535.operational planning. 3536.C3537.tactical planning.
3538.D3539.contingency planning. 3540.E3541.feasibility planning.3542.43543.The process of identifying the specific procedures and processes required at lower levels of the organization is known as: 3544.A3545.strategic planning. 3546.B3547.operational planning. 3548.C3549.tactical planning. 3550.D3551.contingency planning. 3552.E3553.acquisition planning. 3554.53555.In _____ planning, frontline managers usually focus on routine tasks such as production runs, delivery schedules, and human resource requirements. 3556.A3557.acquisitio
n 3558.B3559.feasibility3560.C3561.ta3562.D3563.operational 3564.E3565.strategic3566.63567.GR Real Estate Inc. recently decided to expand from its original base in real estate to several wide-ranging industries such as trucking, lawn mower manufacturing and catering. This corporate strategy is known as: 3568.A3569.vertical integration. 3570.B3571.unrelated diversification.
3572.C3573.related diversification. 3574.D3575.concentration. 3576.E3577.low-cost.3578.63579.The O'Brien Corporation is evaluating the purchase of a small firm which manufactures doodads, a product involving advanced technology. Doodads are expected to revolutionize the home construction industry. The firm to be purchased has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed? 3580.A3581.Cash cows 3582.B3583.S3584.C3585.Spinoffs3586.3587.
DQuestion marks3588.E3589.D3590.63591.In the context of the BCG matrix, a star represents a company: 3592.