3492 e 3493 different iatio n 3494 6 3495 party

3492.
E
3493.
different
iatio
n.
3494.
6
3495. Party Beverages Corp. had focused only on alcoholic beverages for
the last two decades. Now, the company is considering entering the soft drink
market. In the context of the above scenario, which of the following corporate
strategies will the company adopt?
3496.
A
3497. V
ertical
integrati
on
3498.
B
3499. Rel
ated
diversificati
on

3500.
C
3501. Unrel
ated
diversification
3502.
D
3503.
Concent
ratio
n
3504.
E
3505.
Low
-
c
o
s
t
3506.
4
3507. In the context of the levels of planning, strategic goals are:
3508.
A
3509. major targets that relate to the long-term
survival of the organization.
3510.
B
3511. specific to a functional
area in the organization.
3512.
C
3513. driven
by operational
plans.
3514.
D
3515. focused on the major
actions a unit must take.
3516.
E
3517. procedures and processes to get
day-to-day work done.
3518.
4
3519. The level of planning involving the longest time horizon, usually
ranging from three to seven years, is:

3520.
A
3521. op
erational
planning.
3522.
B
3523. m
issionary
planning.
3524.
C
3525.
tactical
plannin
g.
3526.
D
3527. dep
artmental
planning.
3528.
E
3529. s
trategic
planning
.
3530.
4
3531. The process of translating broad strategic goals and plans into
specific goals and plans relevant to a particular portion of the organization is
known as:
3532.
A
3533. s
trategic
planning
.
3534.
B
3535. op
erational
planning.
3536.
C
3537.
tactical
plannin
g.

3538.
D
3539. co
ntingency
planning.
3540.
E
3541. f
easibility
planning.
3542.
4
3543. The process of identifying the specific procedures and processes
required at lower levels of the organization is known as:
3544.
A
3545. s
trategic
planning
.
3546.
B
3547. op
erational
planning.
3548.
C
3549.
tactical
plannin
g.
3550.
D
3551. co
ntingency
planning.
3552.
E
3553. a
cquisition
planning.
3554.
5
3555. In _____ planning, frontline managers usually focus on routine tasks
such as production runs, delivery schedules, and human resource
requirements.
3556.
A
3557.
acqui
si
ti
o

n
3558.
B
3559.
feas
i
b
i
l
i
t
y
3560.
C
3561.
ta
3562.
D
3563.
opera
tio
na
l
3564.
E
3565.
stra
t
e
g
i
c
3566.
6
3567. GR Real Estate Inc. recently decided to expand from its original base
in real estate to several wide-ranging industries such as trucking, lawn mower
manufacturing and catering. This corporate strategy is known as:
3568.
A
3569. v
ertical
integrati
on.
3570.
B
3571. unrel
ated
diversification
.

3572.
C
3573. rel
ated
diversificati
on.
3574.
D
3575.
concentr
ation
.
3576.
E
3577.
low-
c
o
s
t
.
3578.
6
3579. The O'Brien Corporation is evaluating the purchase of a small firm
which manufactures doodads, a product involving advanced technology.
Doodads are expected to revolutionize the home construction industry. The
firm to be purchased has only a minor share of this growing market, but the
market is expected to grow rapidly. In which of the following categories of
business in the BCG matrix would this firm be placed?
3580.
A
3581.
Cash
co
w
s
3582.
B
3583.
S
3584.
C
3585.
Spi
n
o
f
f
s
3586. 3587.

D Question
marks
3588.
E
3589.
D
3590.
6
3591. In the context of the BCG matrix, a star represents a company:
3592.