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XXTemporaryExecutivesYYNXTemporaryName: Jonathan GrinshpunClass Time: Online R 7-855Does the firm have a sustainable competitive advantage? Briefly explain, why or why not?•Apple has a sustainable competitive advantage for a multitude of reasons. Their advantage would be based on their resources and business model. •The resources would be: first mover advantage which is getting the products out before others, brand reputation in which most of the world uses Apple products with minimal complaints, and their customer loyalty in which they continuously buy only Apple Products. •In regards to their business model: they combine hardware/software into one device that others have not done before, they are able to keep their design simple yet unique for the user experience, and executives who continuously keep the company moving in the correct direction. •The resources and capabilities that Apple has is specific enough to their company and brand that no other company is able to duplicate it quite the same, which is why they have kept their advantage over the past years.