15 Marketing Concept 4 Student exhibits a high level of understanding of the

15 marketing concept 4 student exhibits a high level

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/ 1.5 Marketing Concept #4 Student exhibits a high level of understanding of the first marketing concept in this writing assignment and can
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precisely apply the concept to a real product. Student exhibits a good level of understanding of the first marketing concept in this writing assignment and can generally apply the concept to a real product. Student exhibits an average level of understanding of the first marketing concept in this writing assignment, but may not have been able to apply the concept to a real product effectively. Student exhibits a poor understanding of the concept and cannot demonstrate the concept's applicability to a real product. Student did not attempt or effort was off track. / 1.5 This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Assignment Adherence and Writing Excellent
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3 points Good 2.4 points Fair 2.1 points Poor 1.8 points Not Acceptable 0 points Grammar, composition, adherence to submission requirements, effective use of reference
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Student submitted a professional document with no typos or grammatical errors. Assignment adheres all all submission requirements outlined in the syllabus. Student demonstrated superior research and referencing skills and uses a college- level style guide. Student submitted a good document, may have a few typos or grammatical errors. Assignment adheres to all submission requirements outlined in the syllabus. Student demonstrated adequate research and referencing skills, but may have some issues with attribution of statements of facts or others' opinions, uses a college-level style guide. Student submitted an acceptable document, may have an unacceptable number of distracting typos or grammatical errors. Assignment does not adhere to all submission requirements outlined in the syllabus. Student demonstrated poor research and referencing skills leaving most statements of facts and others' opinions unattributed, and attributions may not be in the form of a college-level style guide. Student submitted a poor document, typos and grammatical errors very distracting to the reader. Assignment does not comply with most submission requirements as outlined in the syllabus. Students does not demonstrate any research and referencing skills. Writing style needs significant help. Suggest student seek the services of UMUC's Effective
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Writing Program before submitting further assignments. Student does not submit a writing assignment on time or in an acceptable format. Bottom of Form
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