Pathos is represented in the commercial by the young man having clean skin.Ethos is represented by the credibility of the Clearasil products.Logos is represented by seeing the young man in the commercial use the products and the acne has significantly reduce in size and redness.Positive Message:Promoting clean and acne free skin.Negative Message:Can only achieve clean and acne free skin if you purchase the products.The subtext of the commercial is that this is a products that is needed to look beautiful.The target audience is those who struggle with acne and self-confidence.The commercial empowers young men and women by offering a solution to clearer skin.The commercial tells us that their product will clear up breakouts in up to 12 hours but does not show actual results.Based off just the commercial I feel there is no credibility since no actual results were shown.The ethical issue presented in the commercial is the pressure to meet beauty standards.
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