deriver a provocative message. Barban says that Negros are less predisposed to the advertisement and racial structure motivation (477-478). In “Qiaobi Detergent Ad” aimed to promote a detergent but the way it did was termed as racist. It shows an Asian woman forcing a black to man to drink Qiaobi cleaning liquid, and to a washing machine, and after opening the lid, an Asian man emerges as the end product (Maaza np.). It occurs that even if the commercial ads are aimed to deliver a message to the consumers, there are biased intentions that are associated with them. Also, to deliver a message to a large population, commercial advertisement uses different people from different ethnicity, gender, and race to integrate multiculturalism. In Toyota adverts, “Thrill” shows a young boy, beard man, and woman waiting impatiently and reunite in a red
Camry. The six individuals appear to be a mixture of whites and non-whites. Hence, I noticed that advertisements could use different ethnicity at the same time to deliver a message to a large population of consumers. In the “Stop Sugarcoating” ad, the commercial advert is focused on
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