Which one of the following is not a characteristic of

25.) Which one of the following is not a characteristic of an effectively worded strategic vision statement (see Table
2.2)?
a) Directional (is forward-looking; describes the strategic course that management has charted and the kinds of
product-market-customer-technology changes that will help the company prepare for the future)
b) Concrete and unambiguous (leaves no doubt as to what the company is trying to accomplish for shareholders)
c) Graphic (paints a clear picture)
d) Easy to communicate (ideally, explainable in 10 minutes)
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Answer: b
26.) According to both the text discussion and the summary in Table 2.3, which of the following is not a common
shortcoming of company vision statements?
27.) When trade-offs have to be made between achieving long-term and achieving short-term objectives, 28.) Establishing and achieving strategic objectives merits very high priority on management's agenda because