"We know these platforms, just by their sheer size, are getting more share of mind from our fans, so they are important for us," Schroeder said. "We're continuing to evolve with the marketplace. But it's all in an integrated fashion, where we're excited to work with the platforms and expand our reach on them. We're also excited to use those
platforms to drive more value back to our existing content relationships." NBA Deal Breaking Down the Numbers The NBA, ESPN and TNT agreed to a nine-year, $24 billion deal, increasing the league's annual revenue from $930 million to roughly $2.6 billion. The agreement starts in 2016-17 and runs through the 2024-25 season. "There's never been a bettertime to be a basketball fan, be it of the NBA, WNBA or the D-League,"Ted Leonsis, Wizards owner and chairman of the NBA's Media Committee, said in a press release. "There's never been a better time to be an owner of an NBA franchise or frankly any professional sports team. We see the power of our content to bring together in real time social settings very large and growing passionate audiences on a global basis. Here's How Much Ad Time in NFL Games Costs Marketers This Season The National Football League remains the hottest ticket in town for TV advertisers, as inventory in the sport's coast-to-coast broadcast packages is once again out-pricing just about everything else on the tube. According to media buyers who regularly steer clients to NFL broadcasts, the priciest slice of prime-time real estate is once again a 30-second spot in NBC's "Sunday Night Football." Marketers looking to hitch their wagon to NBC's weekly juggernaut are paying on the order of $665,375 per unit, with late scatter buys from the likes of movie studios and telco brands pacing well over the $700,000 mark. While the sums commanded by NBC at first blush may seem extravagant -- for what it's worth, the cost per:30 is almost exactly 13 times the U.S.
median household income -- it's not as if advertisers are throwing their money down a rat hole. Per Nielsen live-plus-same-day data, "Sunday Night Football" in 2014 was the most-watched, top-rated program in prime time, averaging 21.3 million viewers and a 12.4 household (HH) rating. By way of comparison, America's No. 2 TV Sports league, the National Basketball Association, averaged a 2.2 household rating over the course of its 15 regular-season broadcasts lastseason on ABC. Take away the "prime time" qualifier and "Sunday Night Football" isn't even the biggest program on TV. That honor last season went to Fox and its Sunday slate of eight late afternoon national NFC broadcasts, which averaged 26.6 million viewers and a 15.5 HH rating. And hard on Fox's heels was CBS, whose AFC-heavy late-afternoon Sunday package averaged 25.5 million viewers and a 14.8 HH rating. Fox's NFC deal gives it a leg up in 8 of the NFL's top 10 urban markets, places like New York and Chicago, Philadelphia and Dallas, where football is less a pastime than a secular religious cult that encourages tailgating. But CBS's hybrid AFC-NFC showcase is itself no
You've reached the end of your free preview.
Want to read all 13 pages?
- Fall '19