In part c you are required to make a report on the

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In Part C you are required to make a report on the same. You have thought of the following marketing activities Mailer distribution campaign in the residential area spreading 6 square Kms. For this you need to design, print & have the mailers distributed. The designing cost is $550 for a 4-colour mailer which is of the size 7 inches by 5 inches. The printing cost is $350 for a stack of 800 mailers printed on a glossy paper with a thickness of 110 gsm. You need 1600 mailers for this. Apart from this you will have to hire 6 boys working 5 hours a day covering 1 sq. km each. You intend them $10 per hour. You will also have to train them for 2 hours before they start on the first day. These 2 hours will be a paid training. The mailer campaign will be repeated 8 times. N ewspaper Advertising: You intend advertising in the “Daily Herald” which is a leading newspaper. A full-page single insert, coloured costs $9000 & reaches an audience of around 80,000 people. You will have to get a new advertisement designed for this & the designing costs $500. You intend to have this ad repeated for 5 consecutive Saturdays. Radio Commercial: You also decide on a 60 second radio commercial on 87.9 FM, which is a very popular radio station. The charges for a 60 second commercial are $2000 which will be repeated 8 times in a day at prominent times. You decide to run
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this radio campaign for 20 days spaced at regular intervals. The radio station also prepares the ads/jingles & charges $750 per jingle. You think it will be a good idea if the station prepares the ad. You have to prepare an individual marketing expense budget for each of the above Marketing expenses & then collate them into a Marketing Activity Master Budget . 0
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